As part of the “Alumni Reunion” events, the Department of International Trade and Finance of our faculty organized a conference titled “Social Media, Branding, Algorithms, and Artificial Intelligence Applications.”
The conference, held at the Sabri Bektöre Conference Hall, featured our faculty alumna and current Science Specialist Gizem Gamze Satıcı as the guest speaker. The event drew significant interest from faculty members and students, including FEAS Dean Prof. Dr. Gökhan Demirtaş.
In her talk, Satıcı shared her academic and professional experiences, highlighting the importance of social media algorithms and artificial intelligence applications in brand management. Drawing on her experiences in social media consulting, she emphasized that storytelling by brands plays a critical role in establishing a strong connection with target audiences.
The conference concluded with an interactive session in which participants’ questions were answered.
Click here for more details about the event.
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